Chief Digital Officer and international consumer-business leader with more than two decades of experience across entrepreneurship, Nike and KFC. I build systems that turn technology, consumer insight and organizational capability into sustainable enterprise value.
Technology itself rarely creates enduring competitive advantage. The advantage comes from how quickly an organization learns, how deeply it understands consumers, and how effectively it turns insight into repeatable capability.
My work has focused on building digital growth engines, redesigning operating models, institutionalizing experimentation and creating consumer capabilities that compound over time.
Digital participation grew while system sales increased approximately 40%, across 38 European markets.
Expanded identified consumer base, supported by Multi-million app downloads and around 2M monthly active users.
Enterprise experimentation across thousands of kiosks generating recurring annual value measured in the eight-figure.
Three cases illustrate the pattern behind my work: reframe the problem, build a capability, then scale it through the operating model.
Turning experimentation, Design Thinking and rapid learning into repeatable organizational capability.
Moving from commission anxiety to an ecosystem strategy spanning retail media, menu engineering and UX.
Shifting from points economics to CRM-led relevance, personalization and first-party consumer capability.