Digital performance, CRM, experimentation and operating-model redesign were developed as interconnected capabilities rather than isolated programmes.
Increase in digital participation between 2022 and 2026 while system sales grew approximately 40%.
Loyalty / identified consumer ecosystem, with Multi-million app downloads and Multi-million MAU.
Incremental digital revenue impact (confidential exact figure not disclosed).
My work focused on the health of the ecosystem: partner profitability, marketplace discipline, merchandising and long-term reinvestment.
Digital penetration over the broader period of transformation.
International scope across Nike digital commerce leadership roles.
Partner portfolio concentrated into fewer, better strategic partners covering core consumer profiles and market niches.
At KFC Europe, Channel Management brought Technology, Digital, Marketing, Commercial Finance and seven strategic markets into a more integrated model with end-to-end accountability. The result was lower technology complexity, fewer errors and faster speed to market.
Enterprise experimentation now runs more than 100 controlled tests annually across thousands of kiosks. The commercial value is recurring and measured in the eight-figure of dollars annually, but the more durable outcome is a shift from opinion-led to evidence-led decision making.